Author: kyunghye.kim

By Stavroula (Stave) Vergopoulou About this book Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation […]

By Alejandro Bolaños García-Escribano (Editor), Mazal Oaknín (Editor), Olga Castro (Foreword) Through examples of literary and audiovisual translation teaching practices, this volume places a novel emphasis on equality, diversity and inclusion (EDI) and brings to the forefront the cross-disciplinary synergies that stem from embedding the latest research advancements in translation curricula. Inclusion, Diversity and Innovation in Translation Education exposes readers […]

By Alejandro Bolaños García-Escribano Description This book explores the intersections of education and technology in audiovisual translation, unpacking the evolution of AVT ecosystems and looking ahead to future directions for the role of technology in the translation industry and higher education. The volume begins by outlining a holistic account of audiovisual translation scholarship, which includes work on subtitling and dubbing […]

By Yi Shan , Meng Ji About this book This open access book demonstrates the necessity, feasibility, and effectiveness of cultural adaptation in the translation of mental health scales into Chinese. It illustrates the key principles of culturally effective mental health translation, through offering in-depth discussions of the methods and techniques used to translate mental health materials into Chinese. This […]