[New publication] Perspectives: 2019, 27 (1)
A corpus-based multimodal approach to the translation of restaurant menus by Saihong Li Abstract: Translated restaurant menus facilitate tourism and consumerism, but menu translation remains a peripheral area of professional translation and translation studies. This has economic consequences, because translations that exclude a dish’s ingredients, cooking methods, or cultural associations may deter consumers. This article analyses translated menus featuring Chinese […]
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